What Is Branding ?
Taking who your company is into a digital and emotional direction in order to attract target consumers. Innovus Tech concentrates on the feeling people get when they think of your company.
Helping to build and shape preconceived notions based on past experience. By creating and combining logo, copy, type, messaging and photography, Innovus Tech works to direct interactions that position a brand as they should be perceived.
It starts with our discovery process where we begin with in-depth discussions, reviewing the market, and then executing your logo design. From initial brainstorming to early ideas to digital execution, Innovus Tech focuses on a proven method to gather relevant feedback and improve the design.
Drafting, editing and delivering copy that compels customers to act on a brand and elicit directed emotional states. Converting and integrating brand tone and voice into a real digital or print state to be seen by prospects.
Analyzing and implementing type that leverages your brand direction and caters to target markets. Execution of that typography through digital and print mediums, as well as providing the guidelines / rules to follow.
Generating imagery that will connect with customers and fit into an overall brand direction. Producing and executing a shot list that showcases the strengths and history of a client.
Understanding the end goal and ROI of the piece to be developed. Selecting appropriate sizing and delivery considerations. Generating effective placement ideas and sending design to production.
Strategizing, researching and recommending digital designs that achieve a goal. Producing branding and marketing visuals for on-screen viewing experiences, without the necessity of custom development prior to being viewed.
Developing eye-catching packaging design that still adheres to production specifications. Carefully using product real estate to balance brand messaging, value proposition and legal requirements.
Creating a brand extension through the use of visuals that relate information to operations. Utilizing these brand extensions through digital and print mediums in order to strengthen overall target market perception.